AdSense Sucks
Roller Derby was the most popular show on television. Then advertisers realized the demographic had no money. Hill Street Blues had lousy ratings but the demographic was management. Now they can target ads to individuals rather than shows. But the current marketing is pathetic. Given all the individual demographic that advertisers have I should be soft putty in their hands. Instead, they parrot my own history back at me. Why tell me about a site I have already visited or a product I have just purchased? Tell me something I don’t know. Amazon tries. “If you like this, you might consider that”. If I were an advertiser, I would want to screen out the people who know about me. When Harold Washington, mayoral candidate, was passing in front of the CO-OP grocery store, the bagger yelled to him: -Harold, go somewhere they don’t know you. Washington was smart enough to listen. When I see poorly targeted ads, I suspect the company is bad at everything else. There is a fine line between re...